TruRating collects real time feedback from instore and online products. They were in need of a brand new dashboard for all their customers to use. The biggest challenge was to design something that would be visually appealing to their various types of users (from store managers to CEOs and Data analysts).

The concept was to come up with a solution that would provide a quick and actionable overview of their insights, real time.

After research, user interviews and prototypes we decided to go with a design that would give a quick snapshot of all their metrics on their main page and once the user understood how their business was going, they could drill down to trends, store comparisons, heatmaps and sentiment analysis.

This was very well received by the users; they love being able to understand the data quickly and how intuitive this is. Their feedback was very good and the engagement numbers went much higher compared to the previous dashboard.