Art Director and Leading Designer at Lion & Lion

Pitch to launch a new mascara in the L’Oréal Paris cosmetics category, Faux Cils Papillon (Butterfly Mascara).

Main goal: to educate users on the innovative brush and how to Get the “Butterfly Look.”

Creative idea: Transform your lashes into wings

Execution proposed: A mobile-optimised micro-site to introduce and educate about the product, let the users create their Butterfly Look – sharing a wish list on Facebook, (cross-selling with other products), videos of influencers with tutorials, and weekly makeup kit giveaway to encourage sign-ups for the newsletter in order to grow the database.