CHALLENGE
L’Oréal Paris wanted to grow their current email database with loyal customers.

SOLUTION
Developed a 6 part nurture programme to build a better brand-customer relationship. Aimed to engage current fans and learn more about their interests in order to determine how we could better serve them. Incorporated GIFs to make the visuals more eye-catching and experimented with testing emojis in the email subject lines.

RESULTS
Received a largely positive response with an overall Open Rate of 52.8% and a Click Through Rate of 5.2%, smashing MailChimp’s beauty industry benchmarks. Enabled us to create an optimised database of loyal fans who we could target with more relevant content.